Ever curious, people have brewed and smoked almost everything that protrudes in one form or another from the earth and then some. Coffee is, without a doubt, the most popular of these experiments.

The perfect brew follows the perfect roast. It’s a delightful play on our senses that begins with smell before sight. The smell primes us for an encounter with a dark, rich liquid. A liquid that promises to wake up our other senses as well as our body and mind. And that, it surely does.

The first sip quickly crescendos into the blend’s unique character. A rapid cascade follows. Traces of continents and countries and herdsmen amongst plantations meet, greet and dissipate. From Yemen to Brazil, and from Ethiopia to Sumatra, your everyday blend coffee is truly a multicultural experience in its own right. If you will pardon deficient nation labelling, coffee is developing countries in a cup.